The Secrets of Running a Successful Setter Closer - Tanner Williams
This episode is a rerun of a guest podcast with Tanner Williams as he talks about the setter-closer program he’s made for his team. Setting and closing are synonymous with sales, and it’s important that everyone knows and realizes the effort that it takes on both sides of a deal.
SOLARPRENEUR PODCAST
The SOLARPRENEUR podcast is here to help you close more deals in the solar industry, generate more leads and referrals, and hopefully, have a much better time and situation.
Episode Highlights
In-Depth Podcast Summary
- Tanner Williams transitioned from pest control to become VP of Sales at Aptive Solar, driving rapid growth in solar sales.
- Aptive Solar developed a hybrid model allowing reps to sell both pest control and solar, maximizing earning potential.
- Winning competitions like Knoxar fueled team motivation and high sales productivity.
- Recruiting focuses on attracting competitive, optimistic, and hardworking individuals who believe in solar.
- Training setters involves selling them on the product first, not just script memorization, to build conviction.
- A strong setter-closer dynamic and trust are essential for scaling and sustaining high-volume sales.
- Tanner emphasizes mental toughness, advising reps to challenge themselves beyond sales to improve focus and resilience.
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Full Podcast Episode
Watch the complete episode to gain in-depth knowledge about solar energy advancements and industry trends.