A homeowner failing a credit test is not the end of the line! This episode will go through the countless options you could exhaust for the long-term benefit of your homeowner, and these options will help you build more trust over giving up on them.

• Understanding Credit Failures: Acknowledge that credit fails are common, especially in lower-income areas, and shouldn’t discourage sales efforts.
• Early Credit Screening: Emphasize the importance of screening credit applications early to avoid wasting time on lengthy presentations.

• Know Your Options: Familiarize yourself with different financing options and their specific credit qualifications to better assist customers.
• Stay Calm and Positive: Maintain a positive demeanor when clients fail credit, reassuring them that it’s a common issue and there are other options available.