In this episode, we’ll go through some basic tips on keeping yourself both respectful and engaging towards the different cultures you’ll meet at the doors. Cultural sensitivity is something we should all learn in solar, especially in today’s diverse and ever-changing America.

• Understanding cultural buying behaviors can significantly improve sales success.
• Tailor presentations to specific cultural preferences, like analytical data for Indian clients.

• Use references and case studies from similar backgrounds to build credibility.
• Be prepared for bartering and set initial prices higher to accommodate negotiations.