How To Build Urgency With The Big Beautiful Bill

While the Big Beautiful Bill hasn’t been passed just yet, it’s now or never for solar sales to build urgency on its drawbacks. I’ll go through the details of the bill, the next steps you should take, and specific openers you can use on your next presentation.

How To Build Urgency With The Big Beautiful Bill

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The SOLARPRENEUR podcast is here to help you close more deals in the solar industry, generate more leads and referrals, and hopefully, have a much better time and situation.  

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In-Depth Podcast Summary

  • Urgency must start with the salesperson to effectively motivate customers.
  • Use printed slicks on doorsteps to provide visual proof of the bill’s impact and urgency.
  • Scripts help clearly communicate the financial risks of delaying solar installation.
  • Follow-up systems targeting previous customers and leads can unlock hidden sales opportunities.
  • The bill threatens to eliminate or reduce solar federal tax credits, increasing costs 40-60%.
  • Treat this moment like a solar gold rush — act fast before pricing and credits change at year-end.
  • AI tools like ChatGPT can generate follow-up sequences and scripts to streamline outreach.

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