In this episode, Rene Armendariz gives us a few insights on his solar career and how he specialized in selling to Latino people. Harnessing this powerful demographic within your area is not an easy task, and requires not only cultural context but genuine care and attention for the common concerns of these homeowners.

• Rene began selling at a young age, starting with cars, influenced by his mother’s entrepreneurial spirit.
• He identified a gap in the market for Spanish-speaking salespeople in the solar industry, driving his success.

• He stresses the importance of building trust and communicating effectively with Latino families.
• Rene advocates for including family members in sales meetings to reduce cancellations and ensure informed decisions.