Being persistent costs nothing, yet it’s the best trait you could have in solar sales. This episode, I’ll be sharing a surprise deal I closed last week that would have never happened without committing to persistence.

• Persistence is a key principle in closing sales, as emphasized by Grant Cardone’s book “Closer Survival Guide.”
• The narrator shares a story about a failed credit application that turned into a successful sale through consistent follow-up.

• The experience of receiving a $200 tip from a customer showcases the unexpected rewards of persistence.
• Following up with customers who initially fail can lead to significant sales opportunities, potentially increasing annual income.