Lessons From Paul Revere Applied To Solar

Memorial Day is a great day not only to remember national service, but also the hard work of our forefathers and their ability to inform. This episode focuses on how Paul Revere created buzz and urgency —a goal anyone should strive to achieve in solar.

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Episode Highlights

In-Depth Podcast Summary

  • Urgency is Key: Emphasizes the importance of urgency in spreading the message about solar, mirroring Revere’s mission during the American Revolution. 
  • Target Decision Makers: Stresses speaking to key individuals first for a greater impact rather than wasting time on less influential contacts.
  • Be Trustworthy: Encourages salespeople to establish trust with clients by following through on commitments, similar to Revere’s reputation.
  • Incentives Matter: Suggest creating special offers during holidays to motivate potential clients to take immediate action.
  • Domino Effect of Referrals: Highlights how satisfied customers can refer others, creating a chain reaction of sales opportunities.

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