What do you use as a selling point for solar? In this episode, I’ll go through a fairly recent close with a persistent homeowner that saw through my usual presentation, asking for better reasons to go solar.

• Focus on customer priorities, not just your own sales agenda.
• Ask early questions to identify the customer’s true motivation for going solar.
• Many customers prioritize environmental benefits over financial savings.

• Listen carefully to buying signals and avoid over-explaining once the customer is ready.
• Don’t talk yourself out of a sale by focusing too much on irrelevant details.