Solar is open to all walks of life, and that should be everyone’s principle when dealing with distinct customers. This episode discusses a recent presentation of mine that emphasizes the art of trusting the process.

• Key Principle: The speaker discusses the importance of not prejudging customers, regardless of their appearance or assumed financial status.
• Personal Experience: A recent customer interaction serves as a case study, showcasing the potential for unexpected outcomes.

• Learning Opportunity: The speaker encourages salespeople to take every opportunity seriously and not to dismiss potential customers prematurely.
• Recommended Reading: The speaker suggests reading Sam Tag’s book, which includes a relevant chapter on avoiding prejudgment.