Summary
What’s a quality presentation worth if you can’t get homeowners to care in the first place? In this episode, we’ll go over ways that you can adjust aspects of your door-to-door routine to break people’s patterns: piquing their curiosity and getting you more open doors. Learn how to interrupt people’s patterns at the door or on the phone to increase their attention and improve sales in the solar industry.
Highlights
0:24
🚪 Dress differently to break their preoccupation and appear less like a salesperson.
1:43
🚶 Change your approach to going door-to-door to avoid being associated with other salespeople.
3:02
🗣️ Use unique and attention-grabbing opening lines to create curiosity and earn the right to give your presentation.
Key Insights
- 👕 Dressing differently can help break the preoccupation of potential customers and make them more receptive to your message. Experiment with different attire to find what works best for you.
- 🚶 Changing your approach to going door-to-door, such as skipping around or avoiding Segways in saturated areas, can help you stand out and avoid being associated with other salespeople.
- 🗣️ Using unique opening lines, such as asking about a slip in the mail or mentioning a neighbor’s referral, can create curiosity and make potential customers more willing to listen to your presentation.
- 📝 Record yourself to analyze your approach and identify areas where you can improve your pattern interrupt and create more effective openings.
- 🧐 If you’re getting a lot of “not interested” responses right away, it’s likely because you’re not effectively breaking their preoccupation. Focus on improving your pattern interrupt to increase attention and engagement.
- 🎟️ Don’t forget to grab your tickets for Solar Con and use the coupon code “Taylor” for a discount and a ticket to the live event before the conference.
- 🙌 Show your support by leaving a review, rating, and sharing the podcast to help spread the word and reach more people in the solar industry.