How to Make Multiple 7 Figures Yearly in Solar - Ben Grossman

Ben Grossman is on today’s podcast to share his story and technique to a massive turnover from closing deals to getting installs to push through. Being in a state that’s much more unforgiving to solar, this episode highlights how he puts customers first and keeps a sense of long-term trust from presentations all the way through the moment he gets glass on the roof.

How to Make Multiple 7 Figures Yearly in Solar - Ben Grossman

SOLARPRENEUR PODCAST

The SOLARPRENEUR podcast is here to help you close more deals in the solar industry, generate more leads and referrals, and hopefully, have a much better time and situation.  

Episode Highlights

In-Depth Podcast Summary

  • Ben Grossman achieved over 50 solar deals in a single month with a high installation rate.
  • He made seven figures in his first full year in solar sales, primarily through self-generated leads.
  • Emphasizes quality over quantity by focusing on deals that actually get installed, not just sold.
  • Uses a meticulous, “one-touch” follow-up system and close communication with his project coordinator to ensure smooth installations.
  • Prefers self-generation over setters to retain full commission and control over the sales process.
  • Builds urgency in sales conversations by leveraging market-specific deadlines and technical constraints.
  • Advocates continuous education and personal investment in training even after reaching top-tier success.

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Full Podcast Episode

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