Brandon Forrester is back for another episode to show us how to adapt in different markets. We’ll never know what’s coming when we step into new areas, and it’s important that we strive to find the value in every market.

• Market Adaptation: Brandon emphasizes the importance of understanding specific market conditions and tailoring sales approaches accordingly.
• Mindset Matters: He discusses how maintaining a positive mindset can influence success, particularly in saturated markets like California.

• Research is Key: Before entering new markets, he advises researching local utility rate changes to create relevant sales pitches.
• Consistent Process: Brandon stresses that while adapting to markets, maintaining a consistent sales process is crucial for achieving results.