Unshakable Certainty: How Luke Ward Became the #1 Rep in Solar
Luke Ward is on today’s podcast to give us a crash course on his principles as a leader and as a genuine steward for solar on the doors. Believing in a philosophy of genuine growth within his team and real benefits for his customers, he is the definition of the ‘Nation’s #1 Solar Sales Rep’.
SOLARPRENEUR PODCAST
The SOLARPRENEUR podcast is here to help you close more deals in the solar industry, generate more leads and referrals, and hopefully, have a much better time and situation.
Episode Highlights
In-Depth Podcast Summary
- Knock doors personally; excel at face-to-face selling.
- Use setters to book appointments; closers to close deals.
- Transition setters into closers, then into leaders managing their own teams.
- Use storytelling to create urgency and emotional connection.
- Focus on customer internal motivations, not just logical savings.
- Thorough contract walkthroughs to reduce cancellations.
- Treat objections as opportunities for deeper engagement.
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Full Podcast Episode
Watch the complete episode to gain in-depth knowledge about solar energy advancements and industry trends.